Everything is going digital in this era. Content is the most powerful tool of marketing right now. Content is the way to connect with people, and that’s why we get attracted to the links and brands that display good content on the website or use nice taglines for their product or service line. This course gives a deeper understanding of content creation on the basis of audience, tone, brand image and other important elements. In addition the course assignments, participants will be encouraged to discuss one another's writing in class and groups, and will be given guidance on offering constructive and useful criticism.

Pre- Requisites & Target Audience :

• - Open for everyone with basic English writing skills
• - No Prior experience or Skill required